Probably the question we are most often asked is, “How much for a video?” And as frustrating as it can be, our answer is usually us asking our own questions in return.
Some of them are mundane and tactical like ‘when is it due’ and ‘how long does it need to be.’ But the big ones are more strategic and sometimes harder for people to comfortably address. These types of questions are less about how or when and are more concerned with the why and what if.
Like, “Why now?”
Why make this video (or website or whatever creative endeavor you’re about to put a bunch of cash behind) now? Or the really big question. The one that rarely gets asked…“What happens if you don’t make this video?”
Being able to answer that, and acknowledging that there could be a cost to inaction, means you’ve crossed the threshold from thinking of these types of creative projects as an expense and have moved into leveraging them as investments that deliver value to your business.
Even if some don’t care to admit it, good design is a required element for any company’s operation. And great design is a competitive edge.