Arterial Stiffness

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DATE
May 2014

AGENCY
Shaw Science

ROLE
Creative Direction / Animation / Edit

This 3D animation was produced for Novartis as part of a campaign to educate healthcare professionals on the issues related to arterial stiffness. The players and environments were modeled in Maya and Mudbox with mental ray handling the rendering. Compositing was done with After Effects with final assembly done in Final Cut Pro X.