2015–2026 / TEN+ YEARS OF EXPLORING CREATIVE FRONTIERS
2015–2026 / TEN+ YEARS OF EXPLORING CREATIVE FRONTIERS
Creative direction / motion design / 3D animation / technical storytelling for brands that endeavor to inform, entertain, and engage
Drowning in complexity?
Many products are positioned to answer the most basic of human needs like thirst, hunger, or security. In these cases the messaging can be very straightforward and the decision making swift.
However, the 21st century is full of complex problems where the solutions can be equally challenging to comprehend. To meet that challenge head on, Offworld developed the StoryBot™ Integrated Brand Engine in 2016. And new for this year, we are announcing version 6.7 with double the amount of Cognition Cores and 10x the number of Narrative Accelerators. Combined with a ground up reengineering of the Quantum Perception Bus, StoryBot™ 6.7 ushers in the next huge leap in story performance.
So, if your current capabilities deck is 50+ pages of edge-to-edge charts, data tables, and bullet points and your audience is puzzled at the end as to why they stayed past the 3rd slide, then StoryBot™ can streamline your process to a level of clarity and depth that brands like Coca-Cola or Costco just don’t have to deal with.
Where does technical storytelling fit?
We imagine the Customer Journey, from consideration to purchase, like a bridge divided into six sections. Each one forms the basis of a compelling brand story that when delivered effectively, will ensure you’ve crushed the competition into dust and live rent free in your customer’s brain.
For technology, aerospace, defense, medical, and manufacturing companies that struggle with building a comprehensive understanding of their solutions, step five, Insight becomes the most important decision gate for potential customers. And one of the easiest (relatively speaking) for a brand to address and control.
01
The first step is quite simple: you can’t buy what’s not in stock. So, thank goodness for pre-orders and KickStarter, because otherwise this first step would be a purely binary decision.
02
Not to be confused with value, the sticker price of a product is actually a far more nuanced aspect of why or why not your product gets chosen.
How many times has the neophyte wine drinker skipped over the $7 bottle for the $21 one with the fancy label? And can one really argue the benefits of a Bugatti over a Hyundai for someone’s daily commute to the office?
03
There are many things that you can control in this process, but whether or not your product is actually needed or useful to a specific consumer is probably not one of them.
A great price and a page full of features won’t move the needle if you can’t connect a buyer’s need with the outcome your product delivers. People don’t buy a drill…they buy the hole.
Powered by Offworld StoryBot™
04
Step four is the clearest application of Technical Storytelling and probably the most impactful stage when it comes to supporting the next one in line, Trust.
Thousands of brands can get away with, “Tastes great. Less filling.” However, your A.I. powered gene folding software or anti-drone radar system probably needs to do a little bit more in the explanation department to accurately impart the effectiveness and value of your product. To do that you need to elevate the data beyond the numbers and clearly illustrate what makes you the best tool for the job.
05
Number five is an accumulation of the previous steps and arguably one of the hardest to get right.
06
The final step over the bridge is how will the purchase make the consumer feel about themselves and their status among the community. And if it’s not a positive result then price and specs will never bridge the gap.
The Hyundai driver will revel in their frugality and the man behind the wheel of the Bugatti will grin ear-to-ear after witnessing the envy in the eyes of the other balding fifty somethings in his peer group.
StoryBot™ by the numbers
GenTell r6
SotNRC-Bench
StoryBot™ is ready to join your team
Our thorough analysis of your brand, market, product, and customers is imperative to creating design projects that accurately represent your goals and deliver results.
Brand development and the establishment of consistent style guidelines and visual assets form a solid foundation for the creative tools we produce for your company.
