Clarify DL

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September 2023


Creative Direction / Copywriting / Illustration / Animation / Edit

GE Healthcare needed a video to showcase their new AI enhanced imaging software for the European Association of Nuclear Medicine Congress 2023 in Vienna.

A number of elaborate visual concepts and messaging options were presented to the Clarify DL team. However, in the end the approach that best followed the many restrictions on how medical technologies are presented was one that directly compared actual scan images.

Concept “Horizons”

Concept “Achieve”