Clarify DL

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DATE
September 2023

AGENCY
Mountain View Group

ROLE
Creative Direction / Copywriting / Animation / Edit

GE Healthcare video to showcasing their new AI enhanced imaging software for the European Association of Nuclear Medicine Congress 2023 in Vienna.

A number of elaborate visual concepts and messaging options were presented to the Clarify DL team. However, in the end the approach that best followed the many restrictions on how medical technologies are presented was one that directly compared actual scan images.

Concept “Horizons”

GEHC Clarify DL 08-08-23 Horizons_Page_1
GEHC Clarify DL 08-08-23 Horizons_Page_2
GEHC Clarify DL 08-08-23 Horizons_Page_3
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GEHC Clarify DL 08-08-23 Horizons_Page_5
GEHC Clarify DL 08-08-23 Horizons_Page_6
GEHC Clarify DL 08-08-23 Horizons_Page_7

Concept “Achieve”

GEHC Clarify DL 08-08-23 Achieve_Page_1
GEHC Clarify DL 08-08-23 Achieve_Page_2
GEHC Clarify DL 08-08-23 Achieve_Page_3
GEHC Clarify DL 08-08-23 Achieve_Page_4
GEHC Clarify DL 08-08-23 Achieve_Page_5
GEHC Clarify DL 08-08-23 Achieve_Page_6
GEHC Clarify DL 08-08-23 Achieve_Page_7
GEHC Clarify DL 08-08-23 Achieve_Page_8

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