Creative Direction / Animation / Edit
Concept one featured an energetic fly through of colorfully rich and abstract threads. The camera would weave in and out of the the structures, past titles featuring the CSM brand values. The ribbons of light would eventually assemble themselves into the CSM mosaic style logo.
Concept two (video link above) was a much more straight forward approach with still images of delicious product, happy employees, and pleased customers featured in a dynamic three dimensional galaxy of imagery, color, and branding language. CSM ultimately chose concept two. The completed animation is featured above.