A tale of two internets.
Psst…Those Deckchairs Need Arranging
Hyaxiom PureCell
DATEDecember 2024 AGENCYMountain View Group ROLECreative Direction / Copywriting / Animation / Edit https://vimeo.com/1174115058 TAP IMAGE ABOVE TO PLAY VIDEO Doosan needed a series of videos showcasing their Hyaxiom PureCell hydrogen fuel cell for CES 2026. A compact power plant in a self-contained unit, the PureCell 400 is fueled by hydrogen and creates immense amounts […]
Can you predict the future?
The future can’t be guessed — but it can be shaped by the process you commit to at the start.
Good design is an asset.
The real question isn’t how much to invest in design — it’s what you’re losing by doing nothing.
Projects are never finished…just abandoned.
Great work isn’t finished — it’s shipped.
Who’s driving your brand? Guess what…it’s not you.
Customers write your brand story, whether you participate or not.
Cool or functional?
Styles change with the wind but measurable outcomes endure.
Your story is virtual reality without the goofy headset.
Your brand story isn’t read — it’s experienced.
Hunt like a cat.
Smart brands know when to pounce — and when to put in the miles.
People don’t buy the drill, they buy the hole.
People buy outcomes, not products.