Make it a Moonshot. Otherwise why bother.
Design goes furthest toward destinations yet unseen, on paths yet to be invented.
Familiarity breeds contempt.
What once built recognition can just as easily breed indifference — why brands must evolve before audiences tune out.
Design is a strategic response to a business problem.
If design isn’t solving a business problem, it’s just expensive window dressing.
There are no small jobs…just small designers.
Great designers don’t wait for big projects — they bring big thinking to every opportunity.
Form follows function.
When purpose leads, beauty follows — why a century-old design principle still drives the most successful products today.
Idea vs. execution.
Flawless execution can’t rescue a bad idea — because without a strong concept, even perfect work fades into the background noise.
In the future, everyone can be a (crappy) designer.
When AI fully democratizes the creative process, the world will be drowning in an unlimited supply of perfectly adequate designs.
A logo is not a brand.
One is a cute little picture and the other is complete story that forms organically inside your customer’s brain, heart, and wallet.
Clarify DL
DATESeptember 2023 AGENCYMountain View Group ROLECreative Direction / Copywriting / Animation / Edit https://vimeo.com/864507615 TAP IMAGE ABOVE TO PLAY VIDEO GE Healthcare video to showcasing their new AI enhanced imaging software for the European Association of Nuclear Medicine Congress 2023 in Vienna. A number of elaborate visual concepts and messaging options were presented to the […]
JPALS VTOL
DATEFebruary 2023 AGENCYMountain View Group ROLECreative Direction / Animation / Edit https://vimeo.com/865156818Raytheon Technologies commissioned a short 3D animated sequence for their social media channels to showcase their Joint Precision Approach and Landing System. The sequence was assembled in After Effects with the aircraft, the carrier, and its crew all animated in rendered in Autodesk Maya […]